منابع مشابه
Perceived Frequency of Advertising Practices
In this paper, we introduce a new construct for measuring individuals’ privacy-related beliefs and understandings, namely their perception of the frequency with which information about individuals is gathered and used by others for advertising purposes. We introduce a preliminary instrument for measuring this perception, called the Ad Practice Frequency Perception Scale. We report data from a s...
متن کاملCoordination of Information Sharing and Cooperative Advertising in a Decentralized Supply Chain with Competing Retailers Considering Free Riding Behavior
This paper studies a decentralized supply chain in which a manufacturer sells a common generic product through two traditional and online retailers under free riding market. We assume that the traditional retailer provides the value added services but the online retailer does not. Factors such as retail prices, local advertising of the retailers, global advertising of the manufacturer and servi...
متن کاملIncentive mechanism based on cooperative advertising for cost information sharing in a supply chain with competing retailers
This paper proposes a new motivation for information sharing in a decentralized channel consisting of a single manufacturer and two competing retailers. The manufacturer provides a common product to the retailers at the same wholesale price. Both retailers add their own values to the product and distribute it to consumers. Factors such as retail prices, values added to the product, and local ad...
متن کاملAdvertising Violent Toys in Weekly Circulars of Popular Retailers in the United States
BACKGROUND Violence is a pervasive problem in the United States. Toys, far from trivial playthings, are a reflection of society, including its beliefs and values. The purpose of this study was to describe the extent to which violent toys are marketed in online weekly flyers of popular retailers, how the violence is manifested, and whether violent toys are marketed differentially to boys and gir...
متن کاملImpact of Advertising on Tampon Wear-time Practices.
OBJECTIVES (1) To determine whether advertising nighttime tampon use for up to eight hours was understood to be consistent with label recommendations and (2) to determine whether television and print advertising with this message affected tampon wear times in adults and teens. METHODS (1) A comprehension study (online advertising and follow-up questionnaire) among women aged 14-49 years (300 ...
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ژورنال
عنوان ژورنال: Journal of Marketing
سال: 1950
ISSN: 0022-2429
DOI: 10.2307/1247097